Medical Travel Show

The International Medical Travel Journal (IMTJ), hosted the second annual Medical Travel Summit at the Royal Garden Hotel in London on April 15-16, 2015.

 

In this interview, Keith Pollard is the Managing Director of Intuition Communication, which publishes IMTJ, talks about the expectations of the Medical Travel Summit. The Summit also included the 2015 IMTJ Awards. IMTJ is recognized as one of the most comprehensive aggregators of information in the global health & wellness, dental, and medical travel sector.

 

Even pioneers in the medical tourism industry like Keith, struggle to answer. “How do we define medical tourism? We have major global bodies like the World Travel Organization (UNWTO) and the Organization for Economic Corporation and Development (OECD) providing different definitions. No wonder the sector lacks clarity!”

 

The Medical Travel Summit 2015 was shaped around these questions, realities, and facts of the medical travel sector. “Everyone in the medical tourism business is trying to attract consumers, and the businesses are sitting around talking to each other! It’s positively neurotic,” says Keith. He ensured that the IMTJ Summit would be an environment for experts in the sector to share knowledge and ideas.

 

Keith also shares his observations about what conference attendees get right and wrong about international conferences and summits. It is a must listen-to for anyone on the business side of the international medical travel sector.

 

Keith was also a speaker at the The Future of Private Healthcare Summit 2015, “a timely and innovative summit designed to examine how the Competition Commission recommendations together with market, demographic and behavioral changes, financial pressures and the impact of new technologies will shape the future of private healthcare.” To understand more about the cross-border healthcare policies, please visit the European Commission Public Health website.

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Elizabeth Ziemba

Elizabeth Ziemba

President at Medical Tourism Training
With a diverse background in public health, law and business, Elizabeth brings a unique set of skills and experience to Medical Tourism Training with services including assessment tools, online and onsite training, workshops, and consulting services for governments, providers, facilitators, associations and others involved in medical travel.