Medical Travel Show

Ilan Geva is the principal of Ilan Geva and Friends, as well as an adjunct faculty member at DePaul University and the University of Chicago. His career in global advertising with a focus on tourism led him into the world of medical tourism.


Mr. Geva quickly saw the role of branding as an essential step in developing a successful medical tourism destination. Mr. Geva says brand development has a full 360-degree effect on medical tourism. It incorporates everything from internal to external branding, transportation and hospitality, and the health and medical providers themselves.


Mr. Geva is an active leader in building brands and marketing “MICE”-meetings, incentive travel, conferences, and events-which he sees as integral parts of international health and wellness tourism.


“Many destinations are making quite a nice income by generating MICE activities which is very different from leisure tourism,” says Mr. Geva.


Between his experience with general tourism, and medical tourism, Mr. Geva saw that the main connection between the two was hospitality. “Many people do not think of medical tourism as hospitality. When people travel for medical treatment, they can include the hospitality element in that trip. If they travel with family or friends the hospitality becomes very important,” says Mr. Geva.



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Elizabeth Ziemba

Elizabeth Ziemba

President at Medical Tourism Training
With a diverse background in public health, law and business, Elizabeth brings a unique set of skills and experience to Medical Tourism Training with services including assessment tools, online and onsite training, workshops, and consulting services for governments, providers, facilitators, associations and others involved in medical travel.