//Tag: medical tourism

Becoming the Provider of Choice to Embassies and Consulates

By Elizabeth Ziemba, President, Medical Tourism Training, Inc. Who would you contact if you needed medical services while traveling in another country?   Chances are you would contact the Embassy or Consulate for your home country to seek assistance in receiving medical or dental care. One of the key services provided by [...]

2017-04-26T20:28:09+00:00July 21st, 2015|Categories: Articles|Tags: , , , |0 Comments

Tips to Cure Glossophobia

By Elizabeth Ziemba, President, Medical Tourism Training, Inc. Do you suffer from glossophobia? If you do, you are not alone. A Dreaded Experience The fear of public speaking - glossophobia - is one of the most stressful activities that people experience. According to the National Institutes of Health, 74% of Americans suffer [...]

2017-04-26T20:28:09+00:00July 21st, 2015|Categories: Articles|Tags: , , , |0 Comments

Don’t “Just Do It”!

By Elizabeth Ziemba, President, Medical Tourism Training, Inc. Have you ever told a staff member or consultant to “Just Do It”? It is a disturbing trend in medical travel and does not serve the sector well. Too Much “Hurry Up” and Not Enough “Stop and Think” A conversation with a leading health [...]

2017-04-26T20:28:09+00:00July 21st, 2015|Categories: Articles|Tags: , , |0 Comments

What is your USP? Avoid being invisible!

By Elizabeth Ziemba, President, Medical Tourism Training, Inc.   Can your customers differentiate you from your competitors or are you simply part of the crowd? What is your unique selling proposition (USP)? After attending dozens of health care conferences, reviewing marketing materials including web sites, and talking with health care providers, [...]

Branding Your Medical Travel Organization: Tips from the Expert

An Interview with Ilan Geva   By Elizabeth Ziemba, President, Medical Tourism Training, Inc. Many people think they know what branding is but do they really? Do you? Tips from the Expert: Ilan Geva Ilan Geva certainly understands branding. As a distinguished advertising agency veteran and professor at the University of Chicago [...]

Don’t Shake the Tree if You Can’t Pick up the Apples: Increasing Lead Conversion

By Elizabeth Ziemba, President, Medical Tourism Training, Inc. Many organizations complain that business is not growing fast enough - or at all. Some of these entities have failed to invest the required time and energy to develop the necessary infrastructure to foster that growth. They shake the proverbial business tree and then [...]

US Academic Medical Centers And Medical Facilitators: A changing relationship

An article published in the International Medical Travel Journal...   Shifting market trends offer new incentives for U.S. Academic Medical Centers (AMCs) to warm-up to the idea of medical tourism. Innovative business models between AMCs and medical facilitation companies are also helping the ice to thaw, and may represent a new channel for AMCs [...]

Competing Against the “Free” Option: Marketing Strategies for Private Health Care Providers

By Elizabeth Ziemba, President, Medical Tourism Training, Inc. Private hospitals and health care providers exist as competitors to the national health care. How can private sector entities successfully compete against this "free" option? It's Not Free First, people sometimes forget that the "free" option - national health care - is not free at [...]

“Medical Tourism Visas: Successfully Tackling Immigration Issues”,

By Elizabeth Ziemba, President, Medical Tourism Training, Inc. Applying for and obtaining a visitor visa for medical purposes requires an understanding of the policies and procedures in place by various countries. Many countries have modeled their systems after the US system. This article is designed to help individuals, facilitators, travel agents, [...]

Off to Take it Off: Evaluating Marketing Efforts to Attract US Patients for Bariatric Services at 13 JCI Hospitals in Latin America

Presented by Kristin Tyman, COO, Multi-Service Eating Disorders Association Elizabeth Ziemba, President, Medical Tourism Training, Inc. Running Time: 38 minutes By applying objective measures and incorporating the subjective experience of the researchers when secret shopping the hospitals, this research concludes that: (1) the majority of these 13 hospitals offer high quality bariatric weight loss surgeries [...]

2017-04-26T20:28:11+00:00July 9th, 2015|Categories: Presentations|Tags: , , |0 Comments
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