//Tag: medical tourism marketing

Has the term “medical tourism expert” lost its meaning?

These days anyone in medical tourism can be labeled as an “expert”. It is a word used for self-promotion to secure business and enhance stature in an increasingly competitive global market. It has lost credibility because it is so commonplace. It no longer measures the value of the “expert’s” opinion in the marketplace. The lack [...]

2017-04-26T20:27:54+00:00January 22nd, 2016|Categories: News|Tags: , , |1 Comment

What is your USP? Avoid being invisible!

By Elizabeth Ziemba, President, Medical Tourism Training, Inc.   Can your customers differentiate you from your competitors or are you simply part of the crowd? What is your unique selling proposition (USP)? After attending dozens of health care conferences, reviewing marketing materials including web sites, and talking with health care providers, [...]