These days anyone in medical tourism can be labeled as an “expert”. It is a word used for self-promotion to secure business and enhance stature in an increasingly competitive global market. It has lost credibility because it is so commonplace. It no longer measures the value of the “expert’s” opinion in the marketplace. The lack [...]
Dissecting the International Medical Travel Sector: Better Definitions, Better Data, Better Return on Investment
By Elizabeth Ziemba, President, Medical Tourism Training, Inc. The lack of credible, consistent data is one of the major shortcomings of the international medical travel sector. No one really knows how many people are traveling outside their home countries for health and wellness, dental and medical services. A Google search of the [...]
A Tale of Two Healthcare Providers: The Patient/Customer Experience, Part 3 of 3 – Consumers, Patients, or Clients?
By Elizabeth Ziemba, President, Medical Tourism Training, Inc. “It was the best of times, it was the worst of times…“ And for today’s medical travelers and service providers, it may be the most confusing of times. The blurring of lines between the traditional notions of doctors as the decision makers and patients [...]