//Tag: customer response

Branding Your Medical Travel Organization: Tips from the Expert

An Interview with Ilan Geva   By Elizabeth Ziemba, President, Medical Tourism Training, Inc. Many people think they know what branding is but do they really? Do you? Tips from the Expert: Ilan Geva Ilan Geva certainly understands branding. As a distinguished advertising agency veteran and professor at the University of Chicago [...]

Don’t Shake the Tree if You Can’t Pick up the Apples: Increasing Lead Conversion

By Elizabeth Ziemba, President, Medical Tourism Training, Inc. Many organizations complain that business is not growing fast enough - or at all. Some of these entities have failed to invest the required time and energy to develop the necessary infrastructure to foster that growth. They shake the proverbial business tree and then [...]

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