Presented by Kristin Tyman, COO, Multi-Service Eating Disorders Association
Elizabeth Ziemba, President, Medical Tourism Training, Inc.
Running Time: 38 minutes
By applying objective measures and incorporating the subjective experience of the researchers when secret shopping the hospitals, this research concludes that: (1) the majority of these 13 hospitals offer high quality bariatric weight loss surgeries at prices that are competitive for US patients who are paying out of pocket; (2) communicating with 11 of the 13 hospitals ranged from challenging to moderately frustrating to impossible because web sites did not provide enough relevant, information-rich content, telephones were either not answered properly or not answered at all, telephone messages were rarely returned, responses were not received to most of the emails sent to obtain more information; and (3) most of these hospitals are not providing enough information for prospective patients from the US to make informed decisions about having bariatric surgery at their hospitals.
Taking Off to Take it Off
Evaluating Marketing Efforts to Attract US Patients for Bariatric Services at 13 JCI Hospitals in Latin America
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